ETHICS EXERCISE Tobacco companies are frequently criticized for targeting potential customers below the legal age to purchase and use their products. Critics cite Joe Camel and the Marlboro Man as images meant to make smoking appealing to young people. If tobacco companies are actually following this particular demographic targeting strategy, most would agree that it is unethical if not illegal. Questions

1. Is marketing tobacco products to younger consumers unethical?

2. Many are beginning to argue that fast-food companies, such as McDonald's and Burger King, are knowingly marketing unhealthy food to consumers. Is it unethical for fast-food companies to market kids' meals to children?

3. What does the AMA Statement of Ethics have to say about marketing unhealthy or harmful products to consumers, particularly children and young adults? Go to the AMA Web site at www.marketingpower.com to review the statement of ethics (www.marketingpower.com/AboutAMA/Pages/ Statement of Ethics.aspx). Write a brief paragraph summarizing where the AMA stands on this important issue.