Ethical Marketing - Resources

Marketing is the key revenue-generating function of an organization, but marketing must also monitor and interact with the organization's external environment. In this function, marketing must protect the corporate image and communicate with the market in an ethical and socially responsible manner. Protection of the brand and open, ethical communication provides challenges for marketers.

As you consider all of the marketing components that we have looked at in this course, what are the primary ethical decisions that marketers need to make as they interact with their markets?

Your assignment should include the following:

• An analysis of the major ethical standards that affect marketing.

• An evaluation of ethical problem areas external to an organization.

• Your recommendations for ethical, socially responsible marketing.

Your assignment should be5 pages in length, not including title page and reference page. Follow APA guidelines and include references to at least five scholarly resources not required for this course.

Analyze the major ethical standards that affect marketing.

Evaluate the major ethical problem areas external to an organization.

Provide recommendations for ethical and socially responsible marketing.

Communicate in a manner that is scholarly, professional, and consistent with expectations for members of the business professions.