Ethical Considerations In Global Expansion
You formed a team and started the process of growing your simulation company. Part of this team formation is to create a mission and values/culture profile. Greg Ballard talks about this important topic in his video Follow Your Values. View the video "Follow Your Values with Greg Ballard (Glu Mobile). The creation of a mission and values/culture profile is a core element of organizational success and long range planning for all companies, regardless of size or age. Understanding this process will help increase your ability to contribute to your company's success in the future
In future quarters of game play one task that your team will face is to analyze growth opportunities for expansion. There are many factors to consider when reviewing your choices for expansion. One consideration is one of ethics; does your company culture support the expansion choices you will be making? Decision making tied to ethics and values may not be easy but can be advantageous. McMurrian and Matulich (2006) cite Ferrell "These advantages include higher levels of efficiency in operations, higher levels of commitment and loyalty from employees, higher levels of perceived product quality, higher levels of customer loyalty and retention, and better financial performance (Ferrell 2004)".
As part of the management team, you will need to be in consensus on expansion plans and will be using the cultural profile your team has created in the marketplace simulation as one filter to make your final decision. Many companies perform this kind of evaluation when looking to expand internationally. For example, manufacturing facilities in other parts of the world have unsafe working conditions (Saini, 2013). This may or may not have a direct impact on your company, given its culture, but you should know about these types of things if you want to be viewed as acting in accordance with your company ethics. So your research should go beyond just the typical numbers based data, i.e., GNP. You really want to know the country and how it operates.
This Assignment where you research markets outside the United States and make a recommendation for expansion practices the professional skills of :
Global awareness
Awareness of ethical issues and responsibilities
Make ethical decisions and solve problems
Work effectively in teams