Estimating a customers lifetime purchasing potential is, Ask an Expert

Management Studies

Estimating a customer's lifetime purchasing potential is important because it helps marketers to:

make a quick sale on a product.

decide whether to place ads online or in magazines.

recognize that mass marketing is the best way to reach customers.

select the right channel of distribution.

devise long-range plans and strategies for building customer relationships.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91643880

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