Select the product or service from the Integrated Marketing.
prepare a down 1,050 to 1,400 word paper in which you research the present customer base, buyer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation and user segmentation for the service or product.
Recognize the ideal target market for your Learning Team's selected product or service. In your paper, comprise the given:
a) Give a specific explanation of the target market, which must be measurable, accessible, sustainable, differentiable and actionable.
b) Comprise the total marketing budget. This is when the cost of acquisition is not more than 10% of the product retail price or one month of the annual service.
c) Estimate the size of the market and estimated penetration percentage.
d) Give justification for your answers.
Format your paper consistent with the APA rule.