Q. Identify trends related to the social, economic, technological, competitive, also regulatory forces which relate to your product or service also elucidate how each force represents a threat or an opportunity.

Perform a consumer analysis for the product or service in your marketing plan. You will use this in your marketing mix decision.

Estimate size of market using research you have done by analyzing information you can find in industry also trade publications also associations. By using the Internet to also research articles written by trade journals also industry experts also spokesmen. The government census is also a great resource for such industry statistics to help formulate market estimates also forecasts: U.S. Census.