Essay

Why do we travel?

This assignment requires you to select a family member, friend, or self-identified travel companion. Once you have identified who you would like to travel with, answer the following questions:

Describe your companion based upon market segmentation: geography, demographics, psychographics, and product-related variables.

Using Figure 2-1, the travel decision-making process on page 36 of your textbook, take some time with your self-identified travel group, and walk through the decision-making process.

- How did the process work?
- What were the challenges and benefits of the process?
- Identify the travel motivations addressed.
- What were the results of your decision?

Your response should be a minimum of two pages in length, double-spaced. All sources used, including the textbook, must be referenced paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.