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Essay

For this essay, you will conduct research on corporate strategies and the affect they have on the decision process.

Use the same company you chose in Unit II. As you explore the decision process, consider how corporate strategies influence these decisions.

In your essay, address the following questions:

1. What is a functional strategy?

2. What are stability strategies in business? What are the pros and cons of these strategies?

3. What are competitive and cooperative strategies?

4. What are the tradeoffs (pros and cons) between an internal and an external growth strategy?

Which approach is best as an international strategy? Why? What about retrenchment?

Your essay should be two to three pages in length, double-spaced. and in 12 pt. Times New Roman font.

The title and reference pages do not count towards the minimum page length.

To complete this assignment. a minimum of two reputable sources must be used, cited, and referenced. At least one reference must come from the CSU Online Library. Use APA style guidelines.

Information about accessing the grading rubric for this assignment is provided below.

Unit VI Essay

For this essay. use the same company you previously used. and analyze how the company has implemented a corporate strategy or a future policy rollout.

Consider strategy development. and the implementation phase. In your essay. address the following questions.

• What are the stages of a corporation's life cycle? Flow can a corporation's life cycle be extended? What stage is your company in?

• What is strategy implementation? What questions must strategy makers consider to begin the implementation process?

• It is important to assess the strategy-culture compatibility when implementing a new strategy. Do you think that culture follows strategy. or does strategy follow culture? In your response. use your company to illustrate your points. Justify
your answer.

• What is Six Sigma? Why would a company want to implement it?

Your essay should be two to three pages in length, double-spaced, and in 12 pt. Times New Roman font. The title and reference pages do not count towards the minimum page length.

Marketing Management, Management Studies

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