Essay Assignment

Companies are always responding to inside and outside forces. There are pressures from customers, the marketplace, governments, suppliers, and many other factors connected to the business. Some of these factors impact how leaders of a company respond with strategies and their implementation.

For this essay, you will conduct research on how internal and external forces impact a corporation's strategy and implementation. You may use the same company or organization you have used for the SWOT and EFAS table, or you may choose a new one. You must use at least three sources, one of which must be from the CSU Online Library. In your essay, address the following questions:

· Describe the general forces of sociocultural, technological, economic, environmental, and political-legal, in the societal environment. How does your company address each of these?

· Distinguish between a fragmented and consolidated industry, and describe examples of each. Given the business area of your company, does the company exist in a fragmented or consolidated industry? Within this industry type, is the company more consolidated or fragmented?

· In what ways may a corporation's structure and culture be internal strengths or weaknesses? Look at your organization, and analyze its structural and cultural strengths and weaknesses. How can the weaknesses be improved? How would an IFAS Table help in this situation?

Your essay should be at least two pages in length, double-spaced, and in 12 pt. Times New Roman font. The title and reference pages do not count towards the minimum page length. To complete this assignment, a minimum of three reputable sources must be used, cited, and referenced. At least one reference must come from the CSU Online Library.

Use APA style guidelines

The DQ is seperate from the essay no format requried.

DQ Question

When considering the concept of environmental scanning, investigate a product from two rival companies. As examples, consider Coke versus Pepsi, Apple versus Samsung, or Ford versus Toyota. Feel free to pick any two products from other companies. Determine if the one product is a substitute for the other? Why, or why not? If you worked for a third company with a similar product, what strategies could you use to impact the dominance of other two companies in the global marketplace? Why?