Essay -

Choose a product or brand and need the:

1. SWOT - Describe the trends in the environment that influence their marketing strategy. How does the brand deal with these trends?

2. SEGMENTATION - How do they segment the market? How would you segment the market? Explain? Which segments are their target segments? Are other brands targeting the same segments?

3. POSITIONING - Why do you like the brand? How does the brand position itself in the market? How does it differentiate itself? What is their competitive position in the market?

4. CHANNELS - What channels are used to market the product? Are there alternatives? Are the competing brands using the same channels? Why or why not?

Words - 8 Pages OR 2000 Words.