Environmental sustainability is concerned with the relationship of a company to its environment and its use of finite natural resources since corporations are the biggest users of Natural Resources managing and maintaining these resources is critical for the long-term economic interests of Corporations all companies are part of a business ecosystem whose economic health depends on the availability of Natural Resources in response most major companies have begun to change how they do business emphasizing on the use of sustainable business practices. Many have also begun to incorporate a consideration of environmental sustainability into their strategy making activities involving delivered and concerted actions to operate businesses in a manner that protect natural resources an ecological support systems environmental sustainability strategy that both provide valuable social benefits and fulfill customer needs and Superior fashion may also contribute to a company's competitive Advantage. Not all companies choose to link their corporate environmental or social agendas to their value chain their business model or their industry. However unless accompanied social responsibility initiatives become part of the way it operates its business everyday the initiatives are unlikely to catch fire and be fully effective.

How does Google integrate the idea of creating a "better web that's better for the environment" with its strategies for creating profit and value?