Environmental Scanning

Today's managers need to follow worldwide current events to track new markets, customer preferences, competitors, new technology, and investment opportunities. Select one of the following three general news Web sites (or one of your own choosing) and search it for a news story that updates one of the challenges (globalization, diversity, technological change) most organizations face today.

Cable News Network

http://www.cnn.com (Links to an external site.)

MSNBC 

http://www.msnbc.com (Links to an external site.)

The BBC (Britain's publicly funded and non-commercial radio, TV, and Internet Broadcaster)

http://www.bbc.co.uk (Links to an external site.)Questions for Reflection:

• Write a summary of the news story and the key learning points you will take away from the article.
• Why is this article relevant to today's managers?
• How might what you learned from the article help a manager in making decisions or running their business?

Please upload your assignment here. You can refer to the Syllabus to review the expected file naming criteria. Please be sure to write a synopsis of the article, make connections to course lectures, answer the reflection questions, and cite all sources properly in your 2-2 1/2  page pages in length (not counting header and reference pages).  APA reference requirements are required in all writing. Please incorporate lecture information into your paper. Please note that Turn-it-In has been enabled for this assignment. This assignment may be turned in under Modules/Internet Exercises.