Environmental Scan Paper

Write a 1,100-word paper in which you research two-three companies and do the following:

Evaluate the internal and external environments of each company using an environmental scan.

Analyze and evaluate the competitive advantage of each company

Evaluate the strategies each company uses to create value and gain competitive advantage.

Examine the measurement guidelines each company uses to verify its strategic effectiveness.

Evaluate the effectiveness of the measurement guidelines that each company uses.

Requirement Rubrics

-Internal & External Environment-

Evaluated the internal and external environments of each company using an environmental scan. Evaluation went beyond the assignment requirements.

-Competitive Advantage-

Evaluated the competitive advantage of each company.

-Business Strategy-

Evaluated the strategies each company is using to create value and gain competitive advantage. Evaluation went beyond the assignment requirements.

-Strategic Effectiveness-

Evaluated the measurement guidelines each company is using to verify its strategic effectiveness.

-Measurement Guidelines-

Evaluated the effectiveness of the measurement guidelines that each company is using. Evaluation went beyond the assignment requirements.