Environmental Analysis- "Global Forces and the Advertising Industry" (Johnson et al.,2014; pages 64-66) (1000 words+ 1000 words tables and data) Task A: Present a table that provides a brief description and key references of concepts and tools with respect to Environment Analysis. Task B: By applying Porters Five Forces to the case,supported by tables and figures including supportive data from other sources,critically answer the following questions:

1. Within the context of the case study how attractive is the Advertising Industry?

2. Critically review what if any of the Five Forces are liable or subject to change.

Note: Do not write any description of models or descriptive content! It is important to use both academic and non-academic citations in your answers,and provide a complete reference list at the end of your assingnment. Your answers should rely heavily on appropriate tables and figures in terms of content rather than aesthetics. Please use quantitative figures and data to illustrate and answer the question.