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Answer the following problems.

problem 1) Describe the features of modern marketing.

problem 2) Distinguish between market and marketing.

problem 3) Indicate the problems involved in the study of consumer behaviour.

problem 4) Point out the objectives of marketing research.

problem 5) prepare down the stages in the planning and development of a new product.

problem 6) Briefly describe the two major approaches to identify market segmentation.

problem 7) State the important features of departmental stores.

problem 8) prepare a short note on variable price policy.

problem 9) State the major objectives of advertising.

problem 10) describe the characteristics of personal selling.

problem 11) Describe any five approaches to the study of marketing.

problem 12) Enumerate Psychological Theories of Consumer Behaviour.

problem 13) Investigate the different methods of segmenting market.

problem 14) Analyze the main factors which must be taken into account in developing a price policy.

problem 15) Give a detailed account on different methods which are used to train the salesman.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M96951

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