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Enumerate about the Target marketing and research

Use of target marketing processes in the consumer market has been more advanced and sophisticated than in organisational market. This impacts on quality of the marketing communications used to reach target audience. Though, there is much evidence that business-to-business market organisations are becoming more aware and sophisticated in their approach to segmentation techniques and processes.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9583010

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