Entrepreneurship & SMEs

Learning Outcomes

Build a business plan by designing a strategic plan, conduct a feasibility

analysis, understand franchising and how to buy an existing business Develop a marketing plan and how to use e-commerce, create a
successful financial plan.

This is an individual piece of work. The assignment is business plan writing. The length of the assignment should be about 4000 words.

The word limit does not include ‘administrative' sections of the assignment: the cover or title page, table of contents, table of figures, reference list, list of works cited, bibliography, or any appendices. Use Harvard Referencing for all Harvard related purposes.

Task:

You are required to write a business plan which will provide direction and increase the probability for success of a business idea within the today contemporary and very competitive market.

The business plan should include at least the following contents / elements:

Part I - 150-200 words

Company overview
o Mission statement - the purpose of the business

o Vision statement - what the business desires to achieve in the long run

o Business Core Values - the operating philosophy and principles that will guide the intern al business conduct as well its relationship with its customers and partners

Part II - 800-1000 words

Objectives - Specific, Measurable and Motivational, Attainable, Realistic, Time Bound

Products

Customers - consumer behavior and customers of the industry Industry and market analysis
o Industry

o PESTLE - Political, Economic, Social, Technological, Legal, Environmental conditions and trends (specify those they are opportunities or threats)
o Customer

o Competition - direct and indirect competitors, market share, strengths and weaknesses

Internal business strengths and weaknesses

Part III - 1500-1800 words

Business differentiation - how it will be achieved and perceived by customers

Competitive advantage - reasons for which customers will choose your business as opposed to other alternatives

Marketing Strategy
o Target markets strategy
o Marketing mix
  Product
  Price
Promotion and advertising
Placement - distribution system
Sales strategy
o Sales monthly forecasting - 2 years period

Part IV -750- 1000 words

Operations Strategy
o Business operations model
o Buildings, Equipment, Technology, Cars,

o Processes - i.e. Imports, Purchases, Production, Marketing, Sales, Warehouse, Accounting, Human Resource

Management

o Organizational structure
o Internal employees and external associates (outsourcing)

Part V - 200 - 300 words

Financial 2 year projected budgets

o Financial model (own capital, loans, external shareholders) - chart o Administrative & Operating expenses - chart

o Selling expenses- chart
o Financial expenses - chart

o Break Even Point Analysis (sales amount, sales units,
and period point)
o Cash flow management