Ford Motor Company is preparation to reverse lagging sales. They are focused on 25-35 year old consumers with annual wages of $40,000. They distinguish that their audience tends not to buy main stream products, instead the place greater importance on design elements, distinctiveness and utility. The message theme is an automobile is like a fashion accessory. A car is selected for the reason that of the statement it makes to others. In your own words please elucidate what other important information is needed in order to complete the advertisement message beforehand the advertising agency begins to create the advertisement.