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Q. (i) Elucidate how would C. K. Prahalad ("The Market at the Bottom of the Pyramid", D 570 - 584) also Roger Crisp ("Persuasive Advertising, Autonomy, also the Creation of Desire", (D 505 - 512) each view Fingerhut's Price Strategy Case (D, 491 - 503)?

(ii) Elucidate how do you think George Brenkert would view the evaluations you constructed for Prahalad also Crisp?

(iii) Which theorist do you find out the most convincing? Explain why?

 

Business Management, Management Studies

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