Elm Furniture Company, a medium-sized, publicly traded manufacturer of wood- based office and home furniture systems, has agreed that its major goal should be to "Become recognized as a value and social leader in the wood furniture industry." Consistent with this macro goal, Elm Furniture has identified the following specific objectives:

• Become recognized as a leader in the use and application of environmentally responsible practices and systems.

• Achieve sales growth averaging 5 percent more than that of the industry average.

• Keep stock price stable relative to that of the industry average.

• Reduce cost and waste at all levels of the firm.

• Be recognized as a design leader.

Using these goals and the balanced scorecard approach, what would the corresponding goals and metrics be for the following?

a. Operations management/manufacturing.

b. Product engineering and design.

c. Sales and marketing.

d. Purchasing/supply chain management.