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"Elements of Promotion Mix" Please respond to the following:

Marketers consider many factors such as the product's type and attributes in order to create the right promotion mix for their products. Which of the four promotional methods - advertising, personal selling, public relations, or sales promotion - would you emphasize if you were developing a promotion mix for (a) a refrigerator, (b) a corporate jet, or (c) soccer boots for school children. Select two out of the three items for discussion. Provide a rationale for your response.

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Marketing Management, Management Studies

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