Electronic technology simulation

The upstart electronic automotive firm you work for wishes to expand its product line from just single family automobiles to other forms of transportation, such as off-road vehicles, trucks, motorcycles, and vehicles for public transportation. You have found that most of your employees, while highly skilled in their trade, seem to lack creativity when it comes to new product ideas. Furthermore, you wonder how test markets could be developed for products that are ready for commercial launch, as it seems like such an expensive and time-consuming process. What steps will you take to promote employee creativity when it comes to new product ideas, and what criteria will you use in selecting suitable test markets for newly-developed vehicles?