QUESTION 1

You have been approached by a tourism organisation to carry out marketing research for them. They have been experiencing a decrease in the number of customers since the past 2 years. However, they cannot identify the specific reasons for the problems they are facing

a) In the above situation, which research method/s would you use and why?

b) Explain why it is important for tourism organisations to carry out marketing research

c) Elaborate on the steps that are needed to develop effective questionnaires

d) Explain how you would carry out an effective interview

QUESTION 2

Branding is critical to the success of any tourism organisation or destination. Discuss

QUESTION 3

To what extent can electronic marketing guarantee business success in today's highly competitive environment?

QUESTION 4

a) How does the concept of value for money affect pricing?

b) Elaborate on 3 types of pricing that you think are most effective in businesses related to travel and tourism. Support your answer with relevant examples

QUESTION 5

Assume you were a Marketing Manager. In this context, discuss the tools of the marketing communications mix that you would use for each of the following scenarios-

a) a leisure attraction facing a reduction in the number of customers due to new competitors

b) a newly established restaurant in Port-Louis