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Effectiveness of the Promotional Tools

Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool can be tracked against purchase decision process. Here consumers can be presumed to move from a state of unawareness through product comprehension to purchase. Advertising is better for creating awareness; personal selling is more effective at promoting action and purchase behaviour.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9582983

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