Effective use of electronic media roadblocking is the media, Ask an Expert

Management Studies

EFFECTIVE USE OF ELECTRONIC MEDIA "Roadblocking" is the media technique of a single company buying ad time on all major television networks in the same time spot. This can give the market an impression of strength and "being everywhere". And people who change the channel to avoid the ad cannot escape the message. In 200-400 words total:

a) Discuss the value of this strategy for higher priced items items like cars, trucks and vacations. Is there any problem that you can see with this?

b) Finally, would this be as effective in magazine ad campaigns (explain your answer)?

View complete question

Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92562343

Have any Question?Write your Review or question?

Related Questions in Operation Management

What makes ecommerce websites ready or not ready can you

What makes ecommerce websites ready or not ready? Can you describe the type of shopper would use the Internet for supermarket shopping. List some disadvantages of Internet shopping. Compare Wi-Fi and high-speed cellular ...

1 have stephanie and ben formed a general partnership

1. Have Stephanie and Ben formed a general partnership? (Provide a full legal analysis.) 2. Assuming that a general partnership has been formed, what relief should Ben seek? (Provide a full legal analysis.) 3. Do you agr ...

A a shop owner wanted to find out if increasing the volume

a. A shop owner wanted to find out if increasing the volume of music played during peak shopping hours influenced the sales volumes. After collecting a series of data over a specific period and subsequent statistical ana ...

What if any are the ethical reasons why rjr should change

What, if any, are the ethical reasons why RJR should change its promotions and what, if any, changes should it make? Are any of the arguments tobacco companies make in their defense legitimate? Explain. What would each o ...

1 find a recent article within the last year that discusses

1. Find a recent article (within the last year) that discusses company culture. Summarize the article, and explain the main point you believe the article was trying to convey. 2. Your group has decided to start a regiona ...

1 how can a decision maker identify strategic factors in a

1. How can a decision maker identify strategic factors in a corporation’s external international environment? 2. After reading, "The Meaning of Class: Is Getting Rich "the Survival of the Fittest?" why do you think Herbe ...

1 what do you see as the pros and cons of government safety

1. What do you see as the pros and cons of government safety regulations? 2. Is advertising a positive or socially desirable aspect of our economic system? 3. User motivations: Why do individuals consume apple watch prod ...

Joes slop house is a little hole in the wall restaurant

Joe's Slop House is a little hole in the wall restaurant that serves slow-cooked barbecue beef sandwiches. The beef for the sandwiches cooks overnight, so each evening Joe decides how much beef to cook for the next day. ...

Most firms attempt to quantify their political risk

Most firms attempt to quantify their political risk, although they do not assign specific weights to the respective criteria. Why is this approach so popular? Would the companies be better off assigning weights to each o ...

What are the general principles involved in setting

What are the general principles involved in setting royalties? What are the specific goals of the sellers? The buyers? What are the three market structures we see in oil, and what are the potential benefits and problems ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Operation Management Expert