edia Research - area of study
Find two current research studies (2013-present) on one of the following topics:
Media & the Environment
Social Media
Media & Politics
For example, here is a research study published in a scholarly journal:http://www.researchgate.net/profile/Leigh_Raymond/publication/272524477_Framing_partisan_predispositions_and_public_opinion_on_climate_change/links/55228b540cf2a2d9e1456950.pdf
Briefly discuss each study. Why were you interested in this area of study? Are the studies you found Effects Studies, Gratifications Studies, or other? What theories/concepts are discussed in the studies? If you were doing research in this area, what kind of research study would you conduct?
Leave in-text citations. At the end of your response leave an APA style Reference List of your two websites. Review the APA Style guidelines under Course Home.
• EFFECTS STUDIES: studying the ways mass media affect how audiences think and behave; studying the impact and effects of media on societyhttp://en.wikipedia.org/wiki/Media_influence
• GRATIFICATION STUDIES: uses & gratifications studies; understanding why people actively seek out specific media outlets and content to satisfy needshttp://en.wikipedia.org/wiki/Uses_and_gratifications_theory
2. Media Research Survey Activity
Complete Activity #5 in the Media Research chapter (iBook or PDF) and post your answers and calculations for questions 1-4 below.
Do not use my same questions. Be creative.
Media Research Activity
For this survey, do a quantitative Gratifications Study (ex. Internet use) or a quantitative Effects Study (ex. effects of videogame violence).
1) Develop 4 survey questions related to your study.
2) Give your survey to 5 people in person or online. (This is your sample group.)
3) Find the average of each question; see below for sample calculations.
4) Results Analysis: Discuss your results based on the average for each question.