Economics of the Business Environment
Assessment Paper
ASSESSMENT Choose a firm or an organization. It must not be BA, Nippon Steel or Cemex.
It could be a business/organization you work for or any other in which you are interested. It could be profit-seeking or, alternatively, a not-for-profit organization.
Set out the performance of the firm/organization in relation to its main competitors/comparators from 2006 until 2016.
Conduct an economic analysis of the firm/organization, its wider macro context, its market exposures and its cost vulnerabilities.
Does your analysis of these ‘fundamental economics' of the firm/organization fully explain your data? If not, why not?
What does your analysis reveal about the effectiveness of business strategy in your chosen firm or organization especially in 2008/2009?
How well equipped is the business/organization to withstand further global economic shocks in 2017/18?
Length: 3000 words
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