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Earth and Sea Pizza Restaurants is an ambitious company that originated in Byron Bay Australia in 1976. They have been expanding throughout Australia in recent decades and now wish to enter foreign markets. You have been hired as a consultant to advise the board of Earth and Sea with respect to the following entry modes: Licensing; Franchising; and Joint Ventures. Keep in mind that Earth and Sea want to maintain the quality of the brand. They see their strength as knowledge of operations. Earth and Sea have already arranged a financial backer for the international expansion. Write a statement for the board of Earth and Sea. Analyse each entry mode for the board and discuss advantages and disadvantages of each with respect to their business. Make a recommendation based on this analysis.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92449303

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