Each student should write a reaction paper on the topic of creativity. Make sure you follow all the instructions I listed below:

1) Think hard and observe carefully. Find a "creative element" that interests and inspires you in your life. Such creative element can be a public relations case study or campaign that you find online/ participated in / dream to design. It can be a TV commercial, a video, a book, an article, or even a poster. It can also be a person, an object, an art piece, a piece of music, or an idea.

2) In your paper, introduce and describe this creative element you find. Then answer the following questions:

- Why you think this element you find is creative. Convince me as best as you can.

- Based on the creative element you find, explain your understanding of the concept "creativity".

- Do research to find out how other sources interpret the concept of "creativity". As always, these sources can come from the Internet search, academic paper, trade publication, newspaper, etc. Then, summarize your findings in your paper, and compare how your interpretation of creativity is different from theirs.

- Explain the value of creativity in public relations practice from your own perspective.

- (Here is the most challenging part you need to address carefully) Link the creative element you find to public relations practice. That is, what can public relations practitioners learn from the creative element so that they can design their campaign creatively? Try to make your argument creatively as well.

- Remember to add a "References" section at the end of your paper.

Format of the Reaction Paper

Each student should print, staple, and submit a hard copy of the reaction paper. NO electronic copy will be accepted.

- Type your paper with a 12-point Times New Roman font, single-spaced, and framed by oneinch margins.

- Keep the length of your reaction paper within three pages, including the bibliography/reference section. No need to include title/cover pages.

1 Cite any sources used in your paper; a bibliography/reference section at the end of the paper is sufficient. Follow APA style for in-text citations and references. See "APA Style" folder on Blackboard when you need help. Note that although the APA style requires you to write your paper in a double-spaced format, you should still use the single-spaced format for this specific assignment.

- Avoid misspellings, syntax and grammar errors as well as other writing problems.

- Avoid mechanics & fact errors. Any assignment containing a major factual error will receive a grade of 50. A major factual error is defined as one that gives the wrong information to the audience, including such things as misspelling terms and expressions, incorrect identification of key sources, and so on.

- Make sure your paper is in an essay format. It must be coherent, logical, and carefully edited.

- Remove editing marks before submitting them. All assignments must be "client-ready."

- Make sure you include (1) your FULL name, (2) date, and (3) the assignment title in the header of each page of your paper.

Note: Any written assignment that does not follow the format guidelines will not be accepted and will be given a grade of zero.

The 2nd Requirement of This Assignment:

Similar to the first discussion leader assignment, the instructor strongly encourages students to volunteer for the presentations. Volunteer presenters will be given 0.5 point added to their final class grades.

Students who are interested should notify the instructor via email on the day when the assignment is officially announced in class. Presentation (thereby the 0.5-point incentive) opportunities will be given on a first-come, first-serve basis until all the spots are filled. For this assignment, there are six spots. In case there are spots unfilled, the instructor will randomly appoint some students to present the topic and lead class discussions. Please keep in mind that the incentive will only be given to the volunteer presenters, NOT the randomly appointed presenters.

The instructor will post the names of the presenters and their presentation schedule on Blackboard at least ONE WEEK prior to the deadline of this assignment. Students should check Blackboard promptly for the presenter list. As a presenter, you need to prepare a 15-minute presentation. In your presentation, cover what you've written in your reaction paper. Make sure you address all the questions I ask you to answer in your paper. If necessary, present the creative element visually to the class so that we can better understand it. I strongly encourage you to be creative in terms of what you present and the way you present it. Try to deliver your views clearly and persuasively. You should include a Q&A session at the end of your presentation, allowing students to ask you questions related to your topic. Meanwhile, make sure you cite any sources you used; include a bibliography/reference slide at the end of the presentation.

All presenters should send your PowerPoint slides to me by 8:00 a.m. on Monday, April 18, 2016 (i.e., If you are using other visual aids such as Prezi, send its PDF version to me). If you do not plan to use any visual aids, notify me via email by that time. The day following your  presentation, these slides will be posted on Blackboard. In short, be prepared; be professional; be responsible; be creative!

Grading

Evaluation rubrics for this assignment have been posted on Blackboard. Grading criteria for presenters differ from the criteria for non-presenters. Refer to the rubrics for details.

Final Notes

The instructor reserves the right to make changes if necessary to the requirement and instruction for this assignment.