Each member of the team will select one different section from the article and write a brief report (no more than 1 page each) covering the following:

1. explain what you learned that adds new understanding to product development and/or product management (this week's topics);

2. explain the role of the jobs-to-be-done framework and how it can be used for segmentation and targeting (in the "science of marketing");

3. include examples from real companies (that you can get anywhere, except the article itself -- get from our textbook, the internet, practical experience, etc.) that illustrates the points in the above questions.

My part is only Stage 6 Doing the Job of Finding the Job.

Attachment:- escaping_the_marketing_morass-6.rar