E-MARKETING STRATEGY Management Report: Guidance Notes

The E-Marketing Strategy Management Report guidance notes are very detailed and should be of general use. It is designed to show you which areas to concentrate on and you may demonstrate creativity in modifying your approach in its application.

Task

You are required to submit a report for a case-study organization outlining a proposed e-marketing strategy for that organization (see page 4 of this document]. The report is addressed to the owners of the organization and you are to write it as if you are a consultant engaged to research and present the information. The report (in management-report format) should identify and critically analyse the fundamental issues related to e-marketing strategy and show clear evidence of synthesis and evaluation of the subject in the recommendations given to the organization. Note that the recommendations made in the report should be specific to the case-study organization, and not a generic description of the elements of e-marketing that are available to any organization.