E-Commerce Strategy Seminar Topic Report and Presentation

Questions -

Q1. What would you recommend to Woolworths (large Grocery Retailer in Australia regarding the use of Digital Media,

a. Paid Media (eg, SEM, advertising,etc).

b. Owned Media (eg, SEO, websites, etc)

c. Earned Media (eg, social media, sharing, liking, viewing, etc)

So it adds value at the different stages of the customer buying process? Use examples (and screenshots / images) in your answers.

Q2. How would you apply mobile commerce methods to assist Woolworths in achieving its goal to make consumers purchase their retail products via smart phones and tablets? Use examples (and screenshots / images) in your answers.

Q3. What payment methods would you advise Woolworths to adopt to gaining new customer wishing to use digital channels to search and buy products and services.

Note -

No need for an executive summary, background, introduction, body and conclusion.

3000 words (max. word count). The word count excludes references and appendix.

Additionally, please note the references that need to be used. 3 are reputable industry reports/articles and 3 are academic articles.