E-BUSINESS Assignment

As a Marketing Executive for a Malawian firm of your choice, you have been asked to write a discussion paper on the opportunities and rationale of using digital marketing techniques for the purpose of increasing customer engagements in key segments.

You discussion will include the following:

1. Discuss the opportunities and challenges new technologies may present to your chosen organization digital marketing activities/e-commerce activities.
2. Assess the changes, in online behavior of your organization's customers, which have been driven by advancements in the e-commerce/digital environment
3. Recommend and describe three different digital communication tools to support increased customer engagements
4. Discuss how the use of digital marketing communications techniques may then require changes to the organization's marketing mix

Requirement:

7 pages maximum (+-10%), Font 12 Times New Roman, Spacing 1.5 or 2