E-bay is one of the World's Online Marketplace. It is headquartered in San Jose, California. E-Bay was founded by Pierre Omidyar in 1995, and became a notable success story of the dot-com bubble. Today it is a multibillion-dollar business with operations localized in over 30 countries. E-Bay has created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay, as well as on Half.com, eBay's site dedicated to fixed price trading. EBay enables trade on a local, national and international basis with customized sites in markets around the world.
The company manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. In addition to its auction-style sales, the website has since expanded to include "Buy It Now" shopping; shopping by UPC, ISBN, or other kind of SKU (via Half.com); online classified advertisements (via Kijiji or eBay Classifieds); online event ticket trading (via Stub Hub); and other services. It previously offered online money transfers (via PayPal), which was a wholly owned subsidiary of eBay from 2002 until 2015.
Questions
1. From the case study above, e-Bay is one of the only major Internet "pure plays" to consistently make a profit from its inception. And why has e-bay succeeded online when so many other companies have failed?
2. From the case study above, Describe the role of E-commerce in changing organizations design, operations and efficiencies.
3. Buyers On-line go through various stages in buying products on-line. Briefly discus the stages in purchasing process that the buyers will undertake.