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e-Activity: Consider the regulations that govern marketing to children and explore the Internet for a marketing campaign that you believe violates those regulations. Select a campaign, and be prepared to discuss.

From the e-Activity, provide two solutions to revamp the selected marketing campaign in order to bring it back into ethical compliance. Determine two sacrifices that the selected company may have to make in order to regain ethical compliance.

Determine which of the 4 Ps (product, place, promotion, price) in marketing is the most likely to be vulnerable to ethics violations. Provide a rationale for your selection. Next, provide two solutions to the potential lack of ethics that you have discussed.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91706785
  • Price:- $30

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