During the holidays companies often provide gifts to, Ask an Expert

Management Studies

During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined?

a. To beat the competition to a sale

b. To deepen customer loyalty

c. To avoid serious customer mistakes

d. To decide which customers should receive a new sales offer?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M9615648

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