During a consultation project a consultant inquired an executive board of 20 members to write down the company's vision for the future. When the retorts were collected board members had recorded 20 different ideas, many of them dramatically different and even incompatible. It wasn't too difficult to understand why the company felt the need to hire a consultant.
What is the apparition of the organization where you work or of another organization if you are not currently employed? Is it inspiring? Is it famous by organizational members? Do organizational members hold it? How does the vision affect daily work, mood and priorities? How the vision is communicated crossways the organization? What are few best practices we must consider for vision setting and vision casting by leaders?