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Dunkin' Donuts
Dunkin' Donuts (www.dunkindonuts.com) is a coffee and baked goods chain, selling 4 million doughnuts and 2.7 million cups of coffee daily. Dunkin' Donuts sell a variety of doughnuts and bakery products such as muffins and bagels as well as beverages such as iced coffee. In the US there are over 4,400 Dunkin' Donuts locations across 36 states. Internationally, there are over 1,700 Dunkin' Donuts locations in 29 countries. Dunkin' Donuts' most significant presence overseas is in the Philippines, Indonesia, South Korea and Thailand. Their international locations are mainly concentrated in Asia-Pacific and Latin America.

Questions

1. Dunkin' Donuts wants to get a better market position in Europe, and set up a meeting in London with potential franchisees from different European countries in order to negotiate franchising deals that could provide a higher growth in this region. What potential dangers should the US negotiator be aware of in this kind of cross-national negotiation?

2. What is Dunkin' Donuts' value perception and positioning strategy?

3. How has Dunkin' Donuts responded to competitive changes in the global marketplace?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92043200

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