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problem1) You are Duane Ferreira, the export director of Best Family Health Biscuits. prepare the following letters:

a) To Mr J. Trubshaw, manager of Focus Health Food Store, PO Box 256, Melbourne, Australia. You have heard from a friend in Melbourne that this store has been looking for a range of gluten-free biscuits and you want to introduce your company to Mr Trubshaw.

b) To Ronald Phiri, managing director of Zampan Trading Africa, PO Box 1427, Lusaka, Zambia. Phiri is a sole distributor of your biscuits in Zambia and has been a reliable customer for several years. However, he has not yet paid for the last consignment you sent, some four months ago, and you are anxious to follow up on this outstanding debt. It amounts to R37 000.

c) To Gabriel Kamutu, owner/manager of Kamutu’s Supply Centre, 30 Gotham Road, Colombo 08, Sri Lanka. Kamutu is your distributor in Sri Lanka and you intend to visit him in three months’ time. While you are there, you would like to have an in-store promotion for your biscuits, especially for a new range of chocolate gluten-free biscuits.

d) describe fully why it is necessary to take a different approach and tone to each of these people, what message(s) you are trying to convey in each case and what you are trying to achieve with your letters.

problem2) You are Janine Bezuidenhout, personal assistant to Jacob Claasen, general manager of Best Family Health Biscuits. The company has grown considerably over its 20 years of operation and is likely to grow further because of the special nature of its products. Your boss has asked you to do the following:

2.1 Draft a letter for him to sign inviting local buyers and other business associates to a cocktail function to celebrate the company’s 20 years in business. At the same event, Jacob Claasen wants to launch the new chocolate gluten-free biscuit.

Note that the invitation is to be in letter format.

2.2 Draft a letter for him to sign to all employees of Best Family Health Biscuits inviting them and their partners to a special staff function to celebrate Best Family’s 20 years in business. This invitation also should be in letter format.

2.3 Draft a display advertisement for an additional sales representative to work in the Pretoria area. Jacob Claasen insists that the company must appoint someone with selling experience, especially in the food or health product line, but will ensure that the appointed person will be given thorough product training. The person will work out of the Craigview office, will receive a good basic salary with commission based on sales achieved and be eligible for the company’s medical aid and pension schemes.

Applicants will be selected for interviews based on the information contained in their applications.

2.4 Draft a ‘smalls’ advertisement to appear in the classified section of the local newspaper to advertise for a qualified driver to handle urgent deliveries of stock to local outlets. Use your own initiative about the capabilities/skills required for this position.

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