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Donnie works for marketing department of the cable TV network Lasso, a country channel whose main programming is rodeo. Recently, the marketing department has conducted research using the Hierarchy of Effects model which shows that the objective should be to increase the awareness of the network. What part of the promotional mix should Donnie focus on when trying to increase Lasso's awareness?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91030224

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