(Answered) Donatos finding the new pizzadiscussion question1 map the

Management Studies

Donatos: Finding the New Pizza

Discussion question

1. Map the research design used by Donato's for new product development.

2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question.

3. Evaluate the test market Donatos used. What were its advantages and disadvantages?

4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?

Attachment:- Case - Donatos Finding The New Pizza.rar

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Operation Management, Management Studies

Category:- Operation Management
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