Q. 1. Evans & Wurster assert that Information Technology might enable some to escape the historical trade-off between richness also reach. Does this apply to the consulting industry? 2. Is there a preferred generic strategy in the consulting industry? Explain how would you describe this position? Illustrate what organizational capabilities are necessary to successfully implement this strategy? 3. Illustrate what is your assessment of the methods Peter has employed to capture also deploy the learning also innovations developed by prior teams? Are there other ways of accomplishing this? 4. Does Peter needs to worry about campaign selling? Do they need to worry about not being perceived as the market leader in new service offerings? 5. Illustrate what would you recommend that Dickie also Varasano do?