Q1. Does marketing orientation impact the business performance? Describe.
Q2. Efficiency in serving the customer is paramount for the survival of business. Comment on it?
Q3. Differentiate between the efficiency and effectiveness in terms of serving the requirements of the customer?
Q4. Describe the limitations of the marketing concept? Do you agree with such limitations?
Q5. Coordination among the marketing department and the other departments of organization is crucial for implementing the concept of marketing. Describe.
Q6. What do you mean by marketing myopia?
Q7. describe how does the marketer’s commitment influence his capability to serve the customers?
Q8. What barriers might a marketing manager face when trying to convince other people in an organization that they must adopt the concept of marketing?