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Do you think that a quality image is more important in a region of the world where corruption and transparency are greater problems? Consider: Do global banks, such as Citibank and HSBC, have an across-the-board advantage over small, local banks? Or are local banks able to differentiate themselves and their services from those of global banks? Do culture and subculture play roles in a firm’s choice of competitive strategy?

Operation Management, Management Studies

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