Do you belong to a consumption subculture and if so what, Ask an Expert

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Do you belong to a consumption subculture and, if so, what are the unique marketing implications of your membership (whether that is reflected in particular brands, activities, or behaviors)? And which is a more powerful influence upon consumer behavior, reference group membership, or the family household? Justify your answers by using both the concepts and examples from your reading.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92561173

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