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1. Do a research on the Barilla Group, and choose one Barilla product and describe the components of the product value chain

2. What is your impression of the operation of the Barilla Group?

3. What strategic alternatives are open to Barilla, describe and justify the answer and use the directional strategy, growth, stability and retrenchment as an alternative and justify it for implementation

4. Conduct a SWOT analysis of the Barilla Group (strength, weakness, opportunities and threats) List five factors each for the SWOT.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M916142

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