Q1. Do a research on Barilla Group and select one Barilla product and describe the components of the product value chain.
Q2. Illustrate your impression of the operation of the Barilla Group?
Q3. Illustrate the strategic alternatives which are open to Barilla, describe and validate the answer and use the directional strategy, growth, stability and retrenchment as an alternative and validate it for the implementation.
Q4. Conduct a SWOT analysis of the Barilla Group (that is, strength, weakness, opportunities and threats). List five significant factors each for the SWOT.