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Q1. describe how human needs be fulfilled? prepare down the conditions for exchange to take place?

Trace the growth of the responsibility of marketing in an organization.

Q2. Distinguish between the marketing mix, product mix and promotional mix. Relate the 4Ps to the 4Cs and 4As. Describe what principle might they serve?

Q3. In brief describe the relationship between the Product Life Cycle (PLC) concept, Technology Life Cycle and Brand Life Cycle. Describe the relationship between the PLC and the kind or nature of customers?

Q4. Describe the five ‘M’s of advertising? Relate the responsibility of advertising to Tri-component Attitude Models (as well termed as Response Hierarchy Models).

Q5. Describe the concept of customer satisfaction (CS). prepare down the significance or of CS? What could be the major hurdles or pitfalls in providing the CS? 

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M912650

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