(Answered) Discussionthis week consider a recent purchase you made in

Management Studies

Discussion

This week, consider a recent purchase you made in a store. It could be a bottle of soda, a pack of gum, or a major purchase such as a TV or appliance. How was the product you purchased promoted in-store?

Was it part of a separate display? Was there specific signage promoting the product? Did the in-store promotion influence your purchase? In your initial post, describe the product placement, packaging, signage, and competing products.

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