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"The Death of the 4Ps?" Watch the video below and then respond to the questions that follow:

https://www.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/24290031/entry_id/1_n2bbedus/embed/iframe?&flashvars[streamerType]=auto

Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it.

Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it.

What recommendations would you give the company who needs to update their approach?

Marketing Management, Management Studies

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